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It's been proven in study after study - the right background music can help your business sell more to your customers.
Soothing music relaxes your customers, putting them in a better mood. They're more patient, less likely to complain, and more likely to view your products or services in a positive light.
Upbeat music improves their moods, again helping them to see the best in your products or services.
Some kinds of music fit your customers really well - for example, a store that specializes in cowboy boots and hats would do well to play upbeat country music, while an edgy clothing store might play hip-hop or techno music. And a store that caters to the upscale might play pops or jazz.
But you can't just play the radio or CDs in your establishment. Copyright rules are very specific, and the musician's organizations (ASCAP and BMI) are very agressive about making sure their members get their royalties.
Basically, playing the radio, CDs, or other music in your establishment is probably considered "rebroadcasting." And you are required to pay royalties to every musician whose music you play. Which means you have to keep track of all of that music.
The legal alternatives are to play music from a subscription source, such as SiriusXM, Muzak, or DMX.
We offer commercial subscriptions to SiriusXM, who then takes care of tracking the music played and paying the royalties. You just pay the monthly rate, and don't worry about it any more!
We also offer all of the equipment, installation, and speaker placement design to ensure you have even background music with no "dead" or "hot" spots, the right volume level, and even the right music playing at the right time of day!
Call us to find out how we can help you save money while improving your customers' moods and spending patterns.
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